An effective website is the cornerstone of your company - and your customers expect you to have one.
Many small businesses run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. It's easy to see why some business owners might think a website is a luxury item they can afford to live without. "Maybe a Facebook page is enough for an online presence, or that a sign with their phone number will generate calls, or that a traditional mailer will help me sell products". The reality is that today to start promoting your business in a way that drives customers and sales your way is by having a professional website. If you're reading this, you've already come to this realization.
You don't want more customers for your business?By now it's clear that if you don't have a website, you're missing out on opportunities for customers to identify who you are and if they want to spend money with you. That said...
If you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it makes your business look bad.
Running your own business is no easy task, and your to-do-list is guaranteed to never end. Don't use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, it's vital to position yourself online with a strong professional destination that give clients and customers the impression you mean business and the motivation to want to engage more with your business.
Do "professionals" need websites? Yes.
What about professionals who do not sell physical products, such as lawyers, therapists, and consultants of many types? Today a website is essential, your client is your customer and just as when planning to make a purchase of a particular item, potential customers do their research on-line. By having a poor on-line presence or no on-line visibility at all, you're missing out on opportunities for customers to identify who you are and if they want to spend money with you.
You're already doing good business at your retail store, do you need a website? Yes.
The physical and online retail worlds are merging. Customers are no longer afraid to buy online, and many have already moved to buying almost everything over the Internet. Customers have become smart purchasers and understand how online retail works, they consider it a natural part of their shopping experience. Many simply expect their favorite retail outlets to have an online presence too.
Black Friday 2017 was all about digital sales. American shoppers spent a record $5 billion in 24 hours. That marks a 16.9% increase in dollars spent online compared with Black Friday 2016.
eCommerce is also global. Your traditional store can only cater for customers in your local area - and even then, only those who walk by or seek you out. What about people living on the other side of the town, or a different state, or country? They could buy from you too. But what are the chances that they will venture to your store? Online, you have the option to expand your reach as much or as little as you want.